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How to Perform a Complete SEO Audit to Boost Your Rankings Competitor analysis includes keyword research to find out what target keywords have been driving traffic to your competitors, as well as assessing their speed, searchability, and overall user experience. Review your site structure—including your XML sitemap and internal links—to appeal to search engine algorithms. SEO for specific audiences emphasizes the need to add structured data, or information provided in a standardized format, to your site. The Role of Website Audits Conducting a comprehensive audit should be standard procedure when onboarding a new SEO client. The insights allow informed campaign planning based on the client’s goals, keywords, and competitors. It surfaces issues and insights to optimize for improved organic performance. Keyword research is crucial to understanding what keywords your target audience is typing into search engines. Ideally, you want to use your content to answer these queries as thoroughly as possible. By using white hat SEO techniques to develop accessible, engaging content, you establish yourself as a knowledgeable authority in your industry.Internal link and external link checks look at the relationships between various link types.These larger projects will require more investment and effort, but they could offer higher returns if successful.It should also be authoritative and backed up by credible sources, where necessary.Our team runs a Backlink Audit Analysis to evaluate the quality and volume of links to your site, helping us to create our link building strategy for your bespoke SEO campaign. Optimize Your Crawl Budget • Adopt best practices – An audit checks for consistency and proper implementation of important SEO best practices and fixes any issues. This summarizes the health of current SEO, problems found, and recommendations. An action plan is created to tackle high-priority issues and new optimization tactics. Once you’ve found some broken links, there are a few different ways to fix them. If the link is on your own website, you can simply update the URL to point to the correct page. Technical fixes Technical SEO refers to optimizing your website for the crawling and indexing phase. It’s the foundation upon which your content is built; if your foundation is weak, no amount of content optimization can bring you the desired results. A technical SEO audit ensures that search engines can efficiently crawl, interpret, and index all the pages of your site. A common example of on-page optimization mistake is having duplicate content on multiple pages within a website. Identifying these issues can be done by using tools like On-Page.ai that scan your page for duplicate content and provide suggestions to improve it. Keyword stuffing, which involves overusing certain keywords in an attempt to rank higher, is another frequently seen issue. The image below shows a crawl map of a content website developed for years. At some point, the client asked for help, saying that they are getting lost on their own website. The map revealed total chaos, so the structure needed to be replanned from scratch. With no way to visualize the actual look of the website, all you have is a cryptic Excel with thousands of URLs.
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